The Self Defense Company Mission

The Self Defense Company mission is to provide self defense instruction and training programs that provide a maximum effect with a minimum of time invested regardless of ages, size, man or woman.

At The Self Defense Company, self defense isn't a life style; it's a life skill. Once learned correctly, your training will be there in a moment's notice even if you haven't trained in years. The secret of the Self Defense Company Training Programs is combination of proven close quarters combat methods and modern training methods.

The journey began in 1989 a group of people, martial artists, competitive athletes, police officers, security and military personnel had a problem. It seems in spite of all of their training, they discovered that what they learned as self defense didn't resemble at all what they saw in their day to day lives.

Self Defense Company President, Damian Ross comments on those times, "In the beginning we were cops, bouncers and soldiers, all with martial arts and combat sport backgrounds. We weren't out to create the best system in the world; we just needed something to help us do our jobs better and get us home at the end of a shift. It wasn't until we started sharing our ideas and methods that we realized the incredible need for this type of training."

The methods learned were purpose driven. As research progressed, a set of criteria was developed to test all systems of martial arts. "These criteria can be applied to any method of martial art or self defense", Ross continues, "style has nothing to do with function or purpose. It was simple, if any technique or method met these criteria, we kept it and developed it, if it didn't, we tossed it."

The 8 Criteria of Self Defense

1. It must work on an assailant that is much larger and stronger than you.
2. It must work against armed and unarmed assailants at the same time.
3. It must work against multiple and single assailants at the same time.
4. It must work against determined and capable assailants.
5. It must work when you are distracted, older or injured and appear to be a good target of opportunity.
6. It can't have specific defense for each individual situation.
7. It must work in every possible environment (the same method must work in snow, sand, parking lot, woods, jungle, your living room, etc.).
8. It must become instinctive and convulsive as quickly as possible.

The purpose of The Self Defense Company is never to alienate or criticize but rather unite under the sole purpose of the spreading the truth about martial arts and self defense.